Union was tasked with creating a long-format video loop for a video installation designed to enchant guests inside the new headquarters of FMC, a leading chemistry and agriculture company.
The overview video needed to communicate FMC’s mission and purpose to both employees and clients, and then extend into campaign materials built from these high-impact video assets.
We explored the deep and often unseen relationship between chemistry and the world we live in. The work revealed distinct chemical reactions—capturing the magic of chemistry as it happens—paired with real-world outcomes such as food production and medical advancements.
We celebrated the beauty and diversity of chemical reactions. To ensure authenticity, we collaborated with chemists from the University of Science in Philadelphia to produce and capture more than 15 visually striking chemical reactions.
We brought the natural world and the power of agriculture to life by filming tangible results across industries and environments. Visuals included vegetables, fruits, candy, tires, lithium batteries, household appliances, grasses with ladybugs, corn, cereal, ice cream, rice, and more—connecting chemistry directly to everyday life.
Union produced a wide range of versatile, high-impact assets. These included an immersive, larger-than-life nine-screen video wall, web-friendly animations, and custom social banners and motion assets designed for broad campaign use.
