While our partnership with Holman has primarily focused on supporting their B2B marketing efforts, we have also had opportunities to support their retail business and the many dealerships they own and operate nationwide.
One such project focused on demonstrating the quality of Holman’s partnerships and values in representation of the BMW brand. This work was developed as part of a BMW USA pitch to be awarded an open-point location. This example is one of many retail-focused projects Union has supported for Holman Automotive since the beginning of our partnership in 2010.
Philadelphia Eagles Sponsorship
Union produced a :30 television commercial in just two weeks as part of a local Holman Automotive sponsorship package. The spot promoted all eight Holman dealerships in the market while aligning the brand with a high-profile regional sports partnership.
