Advertising & Marketing An Injury Law firm

Most law firms that market to injured people position themselves as fighters. Fighting for your rights. Fighting to get you money. Frankly, it's just screaming noise.
Wouldn't it be better to use empathy and share people's personal stories?
What about creating a conversation piece...literally?

Paper cutout portraits

These portraits were displayed in the firm’s office to communicate to new clients that they really care and also to the employees that what they are doing on a daily basis is meaningful.