Universities market the same way by having a photo of diverse students under a tree reading a book stating "You will change the world."
Instead of marketing the same old way, Rich Wakefield and his team decided to create a movement and get current students to share with future students what it's really like to be a Temple University student.
They created a commercial that was used during televised Temple football games. And outdoor that had raging face-painted fans. Painted by Temple Drama students.
All the imagery used in this campaign was sourced from #Templemade on instagram.
