Advertising & Marketing Room Dividers

Union partnered with a room divider brand offering modular solutions for flexible spaces. The work focused on branding and marketing creative that clearly communicated how design, functionality, and adaptability could coexist in modern interiors.

‍The Challenge
Room dividers often live at the intersection of form and function. The challenge was to move beyond utility-based messaging and present the product as a design-forward solution—one that could adapt to residential, commercial, and experiential environments without feeling temporary or purely practical.

‍The Approach
Union approached the project through spatial storytelling. Creative emphasized real-world use cases, scale, and movement within a space. Messaging was designed to highlight modularity and flexibility while reinforcing a cohesive brand identity that could translate across industries and environments.

‍The Work
‍Brand positioning and messaging development
Visual storytelling focused on spatial application
Creative direction for modular product marketing
Campaign assets adaptable across design and commercial contexts

‍The Outcome
The resulting work helped position the brand as a flexible, design-conscious solution for evolving spaces. By framing room dividers as both architectural and expressive elements, Union delivered branding and marketing creative that supported broader adoption and clearer brand recognition.

The Strategy

Build a buzz around a decor element in its element. At luxury homes, hotels, venues, beauty and spa salons, bars and restaurants, courts and government buildings, anywhere where a room or people need to be divided by an elegant art piece that easily floats around the room.

Collage showcasing EZE Walls Bubbles LG room divider designs, including product sketches, room installations, and descriptive text.

Collage showcasing EZE Walls' Onésimo room dividers with artistic, branch-like metal designs in various modern and traditional interiors.

Social Media Content

Imagine what this collection of 7 different designs would look like in your room. Imagination we did.
We created rooms in AI, then composited the walls and animated them. Sound design and art direction gained 1M views.

White decorative room divider panel with varying sized circles on a dark background above handwritten text saying 'Easy peasy!'

Wall pattern with various sizes of dark brown circles on a lighter brown background and text 'Bubbles LG' and 'EZE WALLS'.

Text describing the Bubbles (Lg) room divider by EZE Walls, made from light steel tubing with a sturdy base and soft felt bottom for easy relocation.

Three images showing decorative panels with circular patterns: a modern showroom entrance with EZE Walls signage, a man handling a panel in a salon, and an elderly man with a cat on his shoulder standing beside a panel in a home entryway.

Sketch of a modern living room with a sectional sofa, decorative room divider with circular patterns, plants, and large windows.

Pen and pencil drawing of a modern bar interior with stools, hanging lights, shelves with bottles, and a decorative panel.

Close-up of decorative black wrought iron rails with text overlay telling a short story about a man named Billy who crafted curvy staircases.

Person in a workshop filled with tools and equipment, looking toward a workbench with various materials and tools on the wall.

Craftsman shaping a tall wooden spiral staircase with tools in a workshop.

Person touching a textured wooden panel in a workshop with a poem about creating floating walls overlaid.

Curvy wooden wall divider mounted on a beige wall next to a staircase with tiled floor.

Modern interior featuring black circular-patterned metal staircase railings and framed photos on a white wall, with text about artist Billy sculpting staircase railings.

Close-up of a metal sculpture resembling an ostrich leg with mechanical joints and chains.

Close-up of a detailed metal sculpture of an ostrich foot standing on a round black platform in a workshop.

Modern black metal wall sculpture casting curved shadows on a white wall in a dimly lit room.

Man wearing glasses and a brown jacket standing near a black door with white text overlay about Billy the artist visiting 'Me on 2nd' salon.

Split image showing a black salon chair on the left and a black salon chair with a patterned wall and hair dryer hood on the right, with a poem about dividing a room using EZE Walls.

Black metal room divider with circular bubble pattern against a white background, overlaid on a red velvet tufted chair with text about the divider's artistic value.

Indoor plants in pots near a shelf with hair care products, with a poem about Bubbles on the wall and a poll overlay asking to choose between keeping the plant or seeing Bubbles.

Wire sculpture of a dancing human figure with arms outstretched against a plain background.

Mural of a woman with long hair and round glasses drinking bubble tea, next to a gray tufted chair and text about a story involving donuts and ideas.

Close-up of grey leather couch with gold button accents beneath a white marble table on a dark marbled floor.

Two men engaged in conversation inside a cafe with green curtains and festive decorations.

Row of tufted gray leather sofas with gold-accented buttons in a room with green curtains, above colorful dripping paint swatches and the text about EZE Walls’ multi-color and patina finishes.

Close-up of a donut topped with banana slices, whipped cream, chocolate drizzle, and nuts on a cooling rack.

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Film crew member operating a camera rig while a woman sits at a table in a dimly lit room.