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How do you make a case for the difference a dollar can make?

These days you wouldn’t think just one dollar really matters. But what if you told that to the dollar?

Inspiration

Inspire people with the understanding that any help, helps.
Create an outreach campaign for the United Way that demonstrates how much a dollar really matters.

Personify the solution

Tell the story of a dollar in a way that brings to light some of the ways the United Way helps close the gap for marginalized communities. We knew we wanted to tell the story of a Dollar. It offered a unique way in. With ideas including dressing up talent in a dollar suit and creating dollar origami, we landed on a 3D model of an animated dollar.

Pre-Production

Create the concept and produce the work efficiently.
Start with a strong story and move to storyboarding prior to shooting.

Production

We went around the city capturing scenes where our dollar would be composited over. We used a figurine for scaling reference.

Deliverable

Deliver a memorable, emotional plea that compels people to act
See how everyone — and every dollar — is welcome.

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