More Union Work
Canned methods produce canned results — quicker, cheaper (at first), mass-produced, and consistent in their ability to underwhelm. We prefer the organic approach. A method of activation and market disruption that comes from a blend of creatively applied tactics: mixed media, planning, timing, and placement tailored to your specific objectives. Working in union, to produce measurable, dare we say, meaningful results.
Let’s say your located in a town whose team wins the NFC title and gets into the Super Bowl. You decide to show your support by running a few ads in the big game. Problem is, you only have 2 weeks to create it. (No problem)
ROWDY: At CURE Auto Insurance, we know that a safe, civil society depends on everyone following the rules. Especially New England.
CURE Auto Insurance. Drive well.
Most law firms that market to injured people position themselves as fighters. Fighting for your rights. Fighting to get you money. Frankly, it's just screaming noise.
Wouldn't it be better to use empathy and share people's personal stories? What about creating a conversation piece...literally?
These portraits were displayed in the firm’s office to communicate to new clients that they really care and also to the employees that what they are doing on a daily basis is meaningful.
Through research we found that most universities market the same way by having a photo of diverse students under a tree reading a book stating "You will change the world."
Instead of marketing the same old way, we decided to create a movement and get current students to share with future students what it's really like to be a Temple University student.
We created a commercial that was used during televised Temple football games. And outdoor that had raging face-painted fans. Painted by Temple Drama students.
All the imagery used in this campaign was sourced from #Templemade on instagram.
93% of Word-of-Mouth occurs offline. How do we use Word-of-Mouth offline, to generate a conversation online?
We partnered with a local business,
Lil’ Pop Shop, to create “The Impeachmint Pop”. A collusion of peach and mint flavors in a popsicle.
Each stick contained a fun ‘fact’.
On the day of the Midterm Elections we hit the streets to reward voters. The goal was to increase awareness and encourage voting.
Ran into folks who flew across the country when the word spread. We supported local businesses. Hit up a polling station.And quickly got thrown out of said polling station
Created content for social media including a sequence of animations.
