Union was tasked with creating a new branding framework and articulation defining Holman’s ultimate purpose, core values, and guiding principles. Working closely with executive leadership, we conceived the term and concept The Holman Way.
The initiative was executed as a year-long campaign centered on a highly engaging six-part video series, supported by branded graphics, leadership discussion guides, and custom note journals.
The impact of the concept, terminology, launch strategy, and campaign created a significant and lasting effect on the organization—both internally and externally.
