Since 2010, Union has supported Holman across more than 1,000 projects. But we'll start with this project.
In 2012, Union was engaged to create a corporate overview video and a full-scale website for Holman’s fleet management company, ARI.
ARI Insights
In 2010, we were tasked with rebuilding the UI/UX for ARI’s complex Insights Client Portal, alongside achieving high indexing across priority searches and maintaining an ongoing optimization program. This included benchmarking, search trend analysis, keyword and content optimization, tagging, and technical performance improvements.
ARI.com SEO
And tasked with building, optimizing, and maintaining the various web properties SEO
Holman Corporate Website
The success of this work led to additional initiatives, including:The creation of the Holman corporate websiteA corporate history videoAn employee engagement video
Company History
Then create a corporate history video.
Culture In One Word
The create an employee engagement video.
Integrated Ad Campaign
In 2019, Union produced eight customer success story videos that served as proof points within a dedicated campaign page on the ARI website. To support distribution, we deployed programmatic digital marketing, trade advertising, SEM, and email marketing—targeting procurement, finance, and fleet operators.
Tactics
Five customer story videosFour social and pre-roll teaser videosCampaign page added to arifleet.com
Results
Generated 23,000+ page views68% video engagement rate
32% bounce rate
216,000 viewers watched between 50–90% of video length
Average video view duration of 1:30 minutes
Digital video ads achieved a 73.27% full completion rate (:30)
Collaboration with Holman’s internal SEO team to support keyword indexing
Welcome Center
Following the campaign’s success, Union was also tasked with updating Holman’s Welcome Center—creating an experiential display designed to engage clients and partners during headquarters visits.
Conferences & Trade Shows
Union was also tasked with producing their internal employee recognition program and awards ceremonies for the past 5 years. Working closely with their communication and events coordination department helping them with all event collateral and presentation deck design.
