93% of word-of-mouth happens offline.
So how do you use offline word-of-mouth to spark an online conversation?
Union partnered with a local business, Lil’ Pop Shop, to create The Impeachmint Pop—a collision of peach and mint flavors frozen into a single popsicle.
On the day of the Midterm Elections, we hit the streets to reward voters. The goal was simple: increase awareness and encourage civic participation.
Word spread quickly. We met people who had flown across the country after hearing about it. We supported local businesses, visited a polling station—and were promptly asked to leave that polling station.
