How do you make a case for celebrating good company culture?
Put values front and center, and only work with brands that truly live aligned values. For over a decade, we've been working with companies that believe in taking care of their employees and their customers: companies that give back to their communities through volunteering, donation, and other efforts to do right.
Write the book on company culture
We worked closely with the marketing team at Holman Automotive to build an inclusive company culture campaign which started by asking for story submissions from their 5000+ employees.
Draw on the people who make the culture. Create a custom, human-first design by hand, curating nearly 1000 unique submissions in different forms. Pictures, post-it notes, cutouts, letters, you name it, almost every page needed a unique layout.
Use visual storytelling to introduce company values and core principles
Rollout company principles through an accompanying video that also celebrates Holman’s company culture. Pre-release a behind-the-scenes look to build excitement and anticipation for the final video.
The other part was producing a video celebrating the company culture, and rolling out company principles.
Below are a behind the seen look at the making of the Culture video, followed by the final.
Continue striving for deeper company culture work. Companies can make a case for their good company culture. And we can help.
For more culture work, please visit thegoodcultureagency.com
